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SWOT analysis is a tool which is used in management identifying the strengths, weak points, opportunities and threats of a company. Strength and weak points of a company are the internal factors which include the resources, skills and assets like strong brand and reputation, quality processes and procedures or lack of marketing expertise, while threats and opportunities are external factors which are not under its control like developing market, removal of international trade barriers or price war. SWOT diagram is a wonderful tool which helps companies to analyze all these for the better understanding of their current picture and helps to improve it.

The five forces model is a outside in business unit strategy tool which is used to analyze the value of an industry structure. The five fundamental forces are Entry of competitors which depends on investment requirements, access to technology, brand loyalty etc, Threat of substitutes includes quality, buyers willingness to substitute etc, Bargaining power of buyers includes branding, profitability of the suppliers etc, Bargaining power of suppliers, Rivalry among the existing players. Sometimes a six force government is added. The five force model is a very effective tool for competitive analysis of an industry and provides necessary input for SWOT analysis.

Marketing Mix is a tool which helps in defining marketing strategy. This method is used by the Marketing managers to generate an optimal response in target market. To meet the target groups changing need, the marketing mix can be adjusted on frequent basis. It includes four key elements in marketing like product where the quality appearance, service, support and warranty comes to picture, price includes discounts, financing, leasing options, etc, place like locations, market coverage, internet, mobile etc, and promotion advertising, public relations, media, direct sales etc. The main function of marketing mix is to increase the performance of the organization.

Mind mapping is a brain storming tool and learning technique where you arrange the ideas and their interconnections visually. Mind map usually has an issue or problem which is centered and short phrases, words and pictures are connected to the central issue by lines. It actually stimulates imagination and creativity in people as most of the people are visually oriented. It can be used in large range of activities like note taking, reporting, increase creativity, capture ideas, gain an overview, planning, analyze and solve complex problems, team building and many more. The information can be better managed for meetings, presentations, projects, proposals etc.

BCG matrix is the most popular portfolio management tool. It is used to determine the priorities in the product portfolio of a business unit. A company should have portfolio of products with high growth products and low growth products for a long term value creation. The BCG matrix involves market share and market growth. It has four segments like Stars with high growth and high market share, Cash cows with low growth and high market share, Dogs with low growth and low market share and Question Marks with high growth and low market share. It best helps you to understand the frequently made strategy mistake.

Problems that are visible catch a decision makers decision. These problems become the first to be acted upon, or a priority. For e.g. if at the time of the chief executive officers (CEO) visit workers start agitating, then this agitation becomes the main problem for the CEO because it is visible to him. This is nothing but Problem Perception.

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