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Marketing Mix is a tool which helps in defining marketing strategy. This method is used by the Marketing managers to generate an optimal response in target market. To meet the target groups changing need, the marketing mix can be adjusted on frequent basis. It includes four key elements in marketing like product where the quality appearance, service, support and warranty comes to picture, price includes discounts, financing, leasing options, etc, place like locations, market coverage, internet, mobile etc, and promotion advertising, public relations, media, direct sales etc. The main function of marketing mix is to increase the performance of the organization.

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